The concept of our campaign is to give new life to old toys. We conceived a simple collection game. We created 6 toy characters in the game and the game players need to find them among the characters of Toy Story 4. We collected some internet meme，our common “disease” like procrastination, decidophobia, etc. Before transformation, they are ordinary toys. When the player taps them，they will transform and have the magic ability to solve those “diseases”. We hope to use humorous text and creative toy design to help players to reduce their pressure and retrieve the fun and joy of childlike innocence. We hope to implant the concept of public welfare through toy donation campaign and pass on the information that the donated old toys will get a second life.
Feel free to scan the QR code below and experience the game