Sun-Mao structure
Sun-Mao structure is the framework in traditional Chinese buildings while JD typeface is the framework for JD brand. The Sun-Mao structure displays the traditional Chinese craftsman’s spirit. And we intend to use the Sun-Mao structure to show JD people’ spirits. JD people enjoy the following spirits: the spirit of striving for excellence, the spirit of seeking high-quality products and the spirit of users’ supremacy.
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/267d2e2e-a74b-4802-bd33-fd747fb008b8_rw_3840.png?h=5421f8b9e1d87b540ad2f627d40555c3)
SunMao
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/3f850169-ef25-4be3-9eed-61e84cf1d454_rw_3840.png?h=d7303baa546d0706482fb85f0704d5c2)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/79d6d441-0aaa-4be5-aa92-972950a34fb9_rw_3840.png?h=ccb55468c701be69bc2d43e37ac85019)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/d64ddc45-a75f-4771-b48d-f79f285b9441_rw_3840.png?h=f3d6ef3ebc360d86a3d817c72d171a72)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/c1b1d7b1-e5ad-4faf-8c84-825ff9e735be_rw_1920.jpg?h=c28f1dc3fe42b034179e7e0f586e5d7c)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/af57c2f1-4b4e-4c6e-8a18-739bba570748_rw_1920.jpg?h=72fa242475d3db360249fa773529f831)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/7fd350f7-04a5-4620-85bc-f4fcd03d7e6b_rw_1920.jpg?h=41fe31d9e5265519397c1f7d50bd800f)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/c3cf4584-08ef-4ad5-abd9-b9fa11f0cff1_rw_1920.jpg?h=bf85001d5a4532e801bfd77847f1445b)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/9586259b-3ae2-4986-aca4-b8cfeb28b247_rw_1920.jpg?h=3a4b052e70fd7478359b221e0a104132)
![](https://cdn.myportfolio.com/2edbc4aaf38a2229e0c303c32a5f61fd/37636126-e153-4213-9549-7b376705ce18_rw_1920.jpg?h=e5bf8656aa51c139bec02a37360ad814)