Sun-Mao structure
Sun-Mao structure is the framework in traditional Chinese buildings while JD typeface is the framework for JD brand. The Sun-Mao structure displays the traditional Chinese craftsman’s spirit. And we intend to use the Sun-Mao structure to show JD people’ spirits. JD people enjoy the following spirits: the spirit of striving for excellence, the spirit of seeking high-quality products and the spirit of users’ supremacy.

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